We have seen how important social factors are for visitor experience. Museums must carefully select their staff, inform them about the exhibition and train them in visitor management. Even the uniform guards and guides wear may contribute to the message the museum (perhaps unintentionally) transmits. When defining where they will be placed, remember that museum guards are generally avoided by visitors. If they are sitting near an installation, visitors will avoid it. However, hosts and hostesses, explainers and animators – museum staff in charge of engaging visitors in activities that help them better understand what they see – are generally appreciated.
Planning for large groups of visitors entering the halls at the same time is difficult, because their arrival and routes are difficult to foresee. The observation and assessment of the movement of pilot groups before the opening and the evaluation of visitor traffic on the first few days of the show exhibition provides us with valuable information that we may use in (re)designing the exhibition. Finally, the dolls mannequins (human figures of humans included in an installation) are also important for the assessment of the “„human factor” as they tend to make visitors stop and linger for a longer time than most other exhibits.