Access is a contemporary exhibition design buzzword – and rightly so. We have identified three forms of access in museums: physical, spiritual and emotional accessibility of objects and ideas. Channels of museum communication have to work to make the display accessible on all three levels for as many visitors as possible. No matter if our target audience includes experts only or the wider public, we have to make every effort to engage them physically, spiritually and emotionally on a level they can relate to. An exhibition is not a curator’s ego trip – it is meant to serve the community that supports the museum in a way it can access and appreciate.