Read while standing and measure the time! Please measure how many seconds it takes you to read a simple text of 100 and 200 words. Please repeat this exercise twice with texts of increasingly scientific style. Calculate the average speed of your reading performance and divide it by the number of words in the text. The result is the average amount of time it takes a visitor to read an exhibition label. Recall your last visit to a museum: how much time would it have taken to read all the information available for visitors? Please also calculate how much time it would have taken you to read all the text presented at the exhibition of the Hungarian Museum of Natural History that we mentioned before in this chapter. The volume of the information provided on panels and labels was 13,000 words in total!