Choose an exhibition and prepare its media kit:
– Write a brief of 50 words about the exhibition.
– Write a short overview about the show (maximum 300 words) that may inspire the press to pay a visit;
– Choose photographs from the home page of the museum and your own pictures taken at the exhibition as illustrations offered for use by journalists;
– Collect relevant documents that the press may use as background material for the news coverage: for example, links to web pages of artists exhibiting, quotations from the works of scientists whose discoveries are represented, pieces of poetry and literature that handle similar topics and may be used as quotes to “create the mood”, reviews and laudations by experts about the artists / scientists in focus, interesting stories about some of the works etc.