EXHIBITION COMMUNICATION

Translation and adaptation from the Hungarian original: Andrea Kárpáti, language editor: Bob Dent of Szavak Bt.

Andrea Kárpáti

Tamás Vásárhelyi

ISBN 978-963-284-367-4

This book is freely available for research and educational purposes. Reproduction in any form is prohibited without written permission of the owner.

Made in the project entitled "E-learning scientific content development in ELTE TTK" with number TÁMOP-4.1.2.A/1-11/1-2011-0073. Consortium leader: Eötvös Loránd University, Consortium Members: ELTE Faculties of Science Student Foundation, ITStudy Hungary Ltd.


Table of Contents

1. Introduction
Acknowledgements
2. Aims and objectives of museum communication 
2.1. Communication theory and museum communication
2.2. The role of exhibitions among museum functions
Task 1:
Task 2:
Task 3:
Task 4:
Task 5:
Further reading
3. Exhibition spaces and exhibitions – past and present
3.1. The communication value of museum buildings
Classic museum buildings
Changes in the architectural style of museums
Museum in venues built for another purpose
3.2. Classic, outdated and modern exhibition venues and installations
3.3. Special exhibition venues
Task 1:
Task 2:
Further reading
4. From the mission statement to the message and scientific content of exhibitions
4.1. Mission statement
Task 1:
Task 2:
4.2. Exhibition design as a creative act: collections and exhibitions. (Andrea Kárpáti)
4.3. Selecting objects for an exhibition: prestige, security and protection of objects (Tamás Vásárhelyi)
Task 3:
Task 4:
4.4. Making science understood – interpretation of scientific discoveries for the average visitor (Tamás Vásárhelyi)
Further reading
5. Exhibition types and their characteristics
5.1. Technical aspects
Venue
Duration
Space and scope
Task 1:
5.2. How to create a visitor-friendly exhibition?
Interpretation of the scientific message of the exhibition and formulation of messages
Realisation of the interpretive plan
Visitor routes: planning and modelling
Multimedia elements: selection and planning
Developing a marketing plan
Evaluation plan with suggestions for adaptation / modification phases
Task 2:
Task 3:
Task 4:
Further reading
6. Museum communication channels and visitor management
6.1. The venue
6.2. Before entering the museum
6.3. Arrival at the exhibition
6.4. Lights
Task 1
6.5. Colours
6.6. Furniture
6.7. Voices
6.6. Scents
6.9. Texts
6.10. Interactive approaches
6.12. Visitor comfort
6.13. People (museum staff, visitors, exhibition mannequins)
6.14. Objects
6.15. Access
Task 2:
Task 3:
Task 4:
Further reading
7. Multimedia in museums
7.1 Information and Communication Technology (ICT) in the exhibition
Research and development issues
Planning multimedia applications
Digital, handheld exhibition guides
Multimedia applications in exhibitions
Digital entrance tickets
7.2 Museums on the Internet
Digital publications of museums
Virtual museums
7.3 Museums on the Social Web
Museum blogs
Museum tweets
Museums on Facebook
QR and AR codes
Task 1:
Task 2:
Further reading
8. Communication about exhibitions
8.1 Communication about an exhibition within the walls of the museum
Posters on the inside and outside of the walls
Flyers inside the museum building
Exhibition souvenirs
8.2. Communication outside the walls of the museum (Andrea Kárpáti, Tamás Vásárhelyi)
Posters in public environments
Museum flyers
Dynamics of advertisement
Printed and digital press
Task 1
8.3. Educational communication of exhibitions: from guided tours to interactive workshops (Andrea Kárpáti)
Task 2:
Task 3:
Further reading
9. References
Books
Chapters in books
Papers in journals
Internet sources